Results: Company Instagram followers grew, media coverage ranged from Maclean’s Magazine to Top blog sites and everything in between. The retailer’s suppliers took renewed interest and the brand has upped its’ brand Q.
Maclean’s Magazine:
March of the sneakerheads: Inside the NBA’s shoe culture
Toronto Life:
Where to Spot Celebrities during NBA All-Star Weekend in Toronto
Now Magazine:
Neighbourhood Spotlight: Downtown Yonge Street
