STAPLES Business Depot, CanadaRecord media coverage sets STAPLES apart from its competitors
Back to School Campaigns 2004 & 2005: MJW Communications was asked to build product awareness and enhance the company’s corporate image during this critical sales period. Developing solid story angles with Canada wide appeal, creating print and video advertorials plus rigorous media outreach set Staples apart from its competitors.
Results:
Campaign achieved over 12 million impressions of national media coverage-a record high-in daily and community news papers including the Globe and Mail, Toronto Star & National Post and broadcast media.
Seneca College of Applied Arts and TechnologyRe-branding and a year long public awareness campaign boosts awareness by 13% and Seneca gains attention of business and government leaders.
Seneca College of Applied Arts and Technology is the largest college in Canada with over 100,000 students. To support a campus expansion program Seneca required stronger brand recognition within the business and government sectors and a higher profile within the media. A year long campaign included: re-branding its visual identity, re-positioning Seneca to reflect a global image, extensive use of media and themed corporate events supported by a print and outdoor image advertising campaign.
Results: Awareness of Seneca was boosted by 13% in target audiences
priszm brandz-owner of KFC, Pizza Hut, Taco Bell in Canada
Building Corporate Profile nets results
A private company and the largest owner of KFC, Pizza Hut and Taco Bell restaurants in Canada, was eager to quickly build its image as an energetic and successful operation to strengthen its credibility within the Canadian and American financial communities and with suppliers.
MJW Communications developed a corporate communications strategy focusing on the company’s senior leadership, namely its President. Favorable company and personal profile press in mainstream and trade media helped build an impressive record of media coverage and awareness. Meet and greet events designed to introduce potential suppliers and other stakeholders to the company also helped quickly launch the company.
Results: Company went public as income trust in 2004 received positive coverage in business media and support in the business and investment community.
ROB TV- Report on Business Television- Now Business Network News BNN
Marketing Communications
ROBTv Audience ratings increased by 2%
ROB TV, now BNN, Business Network News, is a specialty TV channel devoted to reporting Canadian business news and events, was celebrating its 5th anniversary. MJW Communications was asked to review its marketing strategy and develop a marketing communications plan to boost ratings and increase market share.
A comprehensive marketing and communications plan, based on practical tactics to strengthen existing market relationships combined with an outdoor billboard campaign and radio spots helped boost audience and advertiser interest. A 5th anniversary bash held at the TSX Exchange for ‘ Bay Streeters’ and sponsors, underscored the success and growth of ROB TV from a fledgling specialty channel into a permanent and successful fixture in the television and business community.
Results: Audience ratings increased by 2%.
Pizza Hut, KFC, Taco Bell & priszm brandz
A jet propelled national campaign and employee fund raiser nets $158,000 and employees celebrate their success.
MJW Communications was asked to work with the company’s PR department to create a national fundraiser that would encourage customers and employees to help raise funds and build awareness of priszm brandz’s commitment to community.
Children’s Wish Foundation was chosen as the years ‘ Charity of Choice’, all 740 KFC, Pizza Hut and Taco Bell stores sought donations from customers and priszm’s 16,000 employees were challenged to raise the most money. The winners won a one-day cross-Canada trip aboard the company plane that landed in key cities and store locations as part of a high profile fundraising media blitz. Meanwhile back at the company’s main campus, a carnival midway of games for employees their families and local businesses netted a fun day for employees and over $1,000 selling-what else Pizza Hut’s finest.
Result: Campaign raised $158,000, boosted employee morale and awareness of company for its commitment to community.
Biovail Corporation
Biovail boosts awareness as a growing and energetic pharmaceutical force at Bio International Trade show.
Biovail, a North American pharmaceutical company, started in Canada, was on a growth spurt in the U.S.. An international trade show in Toronto provided the company with an opportunity to build its brand and raise awareness to potential customers, suppliers and employees.
MJW Communications was asked to create a trade booth to generate traffic and a special event that would draw convention guests to its hospitality suite-one of many hospitality suites competing for attention. A cappuccino and espresso bar setup at the trade booth, drew long line ups and an opportunity for ˜eyeballs’ to linger at Biovail’s booth. The hospitality suite rocked with ‘hurtin’ music with the legendary band of the ‘Blues Brothers’ and Biovial stood out from the crowd.
Results: Needless to say the hospitality suite was ‘rock’n’ and so was the booth as the next day numbers at the booth and number of cappuccinios & lattes served became the measure of success.
STAPLES Business Depot, Canada
Celebrity launch helps build new brand- STAPLES opens new concept print and copy centres in Montreal. Quebec singer and broadcaster Mitsou adds celebrity power.
MJW Communications was asked to develop a Grand Opening event for DOSSIER stores, in downtown Montreal and create media awareness. Quebec celebrity Mitsou became the face of Dossier in an outdoor marketing campaign and host of a grand opening media and VIP event.
Results: Dossier received positive coverage in lnternational, local and trade media.
Metrick Entertainment
Media Relations
MJW creates interest in Metrick Entertainments new On-line e-training program and builds awareness for new product.
Metrick Entertainment wanted to increase sales and build awareness for its new web-based on-line training program. MJW Communications linked Metrick with one of its clients, Extreme Pita, to create and sell a story about how the new on-line system helps companies improve employee performance without the high cost of on-site training. The story ran in the Business Section of the Toronto Star, carried the company’s key messages with a full colour photo taken in an Extreme Pita outlet, which added value and impact. A win-win for both companies.
Results: Third party endorsement of on-line training program adds crediblity for Metrick product, story used to promote product to potential customers. |