October 15, 2007, Toronto, ON. cleanairpass, a North American leader in providing a practical way for individuals and businesses to help reduce their impact on global warming, has agreed to offset the C02 emissions required to stage the five-day event in Toronto.

“We are pleased to be a sponsor of L’Oreal Fashion Week” says CEO & Founder of cleanairpass inc., Bryce Conacher. “Not only are events such as this leading by example, it also highlights the enormous output of C02 emissions required to make clothing and ways manufacturers’ can reduce their ‘manufacturing footprint’.

While organizers of L’Oreal Fashion Week are making every effort to offer one of the most eco-friendly events ever held in Toronto-one hundred and seventy-six tonnes of greenhouse gases will still be emitted into the earth’s atmosphere. To ‘offset the carbon emissions’, cleanairpass will donate registered and verified carbon offsets that will ‘neutralize’ or ‘offset’ the equivalent amount of greenhouse gases associated with the event.

cleanairpass will be sourcing the carbon offsets from a tire recycling project in Quebec, which transforms used tires into rubber products rather than using newly sourced rubber or having used tires go to landfill where they will be broken down and release more greenhouse gases over time. The project is third party verified and meets the internationally recognized ISO 14064-2 standard. (see www.cleanairpass.com for project details)

All clothing has a carbon footprint from both manufacturing and shipping of products.
It is estimated that clothing is responsible for about one tonne of C02e emissions per person.

“Cleanairpass is also able to calculate the CO2 footprint of clothing.” adds Conacher, “We can calculate the CO2 usage of apparel and provide a cleanairpass tag to manufacturers who want to make a significant statement about their commitment to the environment.”

cleanairpass Fashion Tips on reducing CO2: Wash clothing in cool water to reduce the energy required to clean clothes, choose organic and sustainable fabrics-some designers are using used clothing as their feedstock for making ‘new ‘articles; use more recycled fibers, avoid dry cleaning- its becoming trendy to wear wrinkled shirts to demonstrate a commitment to the environment.
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For More Information Please Contact:
Marjorie Wallens, MJW Communications
O. 416-961-5924 C/ 416-708-3783
Email. mwallens@mjwcommunications.com
www.mjwcommunications.com
What is a carbon offset and how does it work?

A “carbon offset,” is a quantified unit of the carbon dioxide equivalent (CO2e) equal to a one tonne reduction in greenhouse gas emissions. When you buy an ‘offset’, the purchase goes towards reducing your emissions by investing in third party verified sustainable projects that are designed to reduce greenhouse gases. The number of carbon offsets required to achieve carbon neutrality is determined by the amount of carbon emissions a particular activity like driving a car produces. All carbon offsets purchased by cleanairpass are sourced from verified projects that reduce greenhouse gases and meet international standards including ISO 14064-2 and/or the Gold Standard. Cleanairpass will also source from the new Voluntary Carbon Standard when it becomes available in 2008.

About cleanairpass inc.

cleanairpass inc., is a leader in North America in providing a practical way for individuals and businesses to help stop global warming by reducing their carbon emissions footprint through offsetting. All carbon offsets are verified by a third party. Bryce Conacher, cleanairpass CEO & Founder has been instrumental in developing industry standards in both Canada and the U.S. He is also qualified to teach the greenhouse gas verification course offered by the Canadian Standards Association. For more information visit: www.cleanairpass.com

Cleanairpass offers a compelling incentive for businesses to get credit for going carbon neutral and help make a difference.

Toronto. ON. September 18, 2007 Cleanairpass is now making it easier for businesses to help consumers make a small but significant
difference to the environment, as a result of a partnership with two Ontario based car dealerships.

Oxford Dodge in London and Provincial Chrysler in Windsor, are the first car dealerships in Canada to provide a carbon neutral cleanairpass, for every owner that purchases a new or pre-owned vehicle, The ‘carbon credits’ will effectively offset the carbon emissions of the vehicle in the first year.

Cleanairpass Inc. President, Bryce Conacher, estimates the dealership program will offset 15,000 tonnes of carbon emissions in the first year and provide a way for consumers and businesses to become more proactive about environmental issues.

“We need to provide a practical way for companies and consumers to get involved and make a difference, says Conacher, “The cleanairpass program focuses on ways to reduce emissions from vehicles. I can’t think of a better way than for car dealerships and automobile manufactures to take a leadership role in this area. Dealership owners, like James an Elizabeth Bennett, are leading the way and are a good example of what individuals can do”

Through the cleanairpass program, carbon credits are purchased to ‘offset’ the amount of greenhouse gas of about 5 tonnes emitted by an automobile driven an estimated 20,000 kilometers a year.

“Our partnership with cleanairpass does three important things”, says James Bennett, President, Oxford Dodge Chrysler in London, “First, it empowers our customers to take responsibility for their personal vehicle’s emissions. Second, its adds significant consumer clout to the effort to stop major manufacturing emissions. And third, it financially supports renewable energy producers and other projects that reduce air emissions. As individuals and business leaders, we can make a difference.”

All credits are sourced and verified. Initially the credits will go towards helping support a tire recycling facility in Quebec, that helps reduce greenhouse gas emissions through the transformation of used tires from cars and trucks into rubber carpets and other products rather than using newly sourced rubber. As the program grows, other Canadian projects will be selected.

About cleanairpass inc. www.cleanairpass.com
Cleanairpass, is one of the first companies in Canada to provide a practical way for individuals and businesses to help stop global warming and create a cleaner planet, through the purchase of carbon credits. All carbon credits are registered and verified.

What is a carbon offset and how does it work?
A “carbon offset,” is a quantified unit of the carbon dioxide equivalent equal to a one tonne reduction in greenhouse gas emissions.
When you buy an offset you are paying for someone else to reduce your emissions for you by investing in projects that are designed
to reduce greenhouse gases. The number of carbon offsets required to achieve carbon neutrality is determined by the amount of
carbon emissions a particular activity like driving a car produces. Carbon offsets are sourced from verified projects that reduce greenhouse gases.